TBF 34 | Becoming Bingeable Instagram Influencers

 

How to can you have bingeable listeners and become a bingeable Instagram influencer? A few good snaps, viral videos, and captions are not enough. Here to discuss with Tracy Hazzard about becoming an IG influencer is Elma Beganovich, the Founder and COO at A&E Digital Marketing Agency. Elma is an Instagram influencer who brings lots of digital content and also helps others take their marketing, step it up to that next level while bringing a great Instagram and great visuals into the process. She shares some vital insights into the realities of being a social media influencer, including the amount of work put into it. She also talks about her partnerships with big brands such as Huawei. Tune in to this episode to be inspired to start your own Instagram account and see how Elma can help you out to have more worthy followers.

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Becoming A Bingeable Instagram Influencer With Elma Beganovich

I’m bringing you someone who’s not a podcaster, but they are an Instagram influencer who brings lots of digital content and she also helps others take their marketing and step it up to that next level, bringing a great Instagram, great visuals into the process. I wanted to bring this person, @AmraAndElma is the name of their Instagram. I’ve got Elma Beganovich. I got introduced to her when I wrote an article about her for Inc. Magazine, about her successes on Instagram and what they had done in their beauty business. What I learned much from them about is how much hard work it is to become viral and binge-able.

We all know that here, but sometimes we don’t think about it as being as valuable and as powerful on the social side because we’re all about our show and our content here. We sometimes don’t talk about that, but we also don’t talk about how much hard work it is as well. I’d love that I can bring her to you so that she can give you some perspective on it because they worked their butts off on building this from the ground up. They grow and grew because of that hard work, not because something went viral, something was magic in that process.

Elma, welcome back. You haven’t been on my show before, but you and I have talked and we did an article together. You’re such a great influencer. I’m glad to have you on the show.

Thank you very much. I’m excited to be here and to catch up with you. It’s been a while. You’re amazing and knowledgeable.

It’s different that I get to talk to someone who is more on the visual side, which I love personally. Me being a designer myself, we don’t get to talk about the visual side of things. We end up talking about audio, video, tech and we talk about techniques. We don’t talk about the visual side of things. You started your influence all through, if I’m not wrong, Instagram and doing visuals, doing beautiful imagery. Tell us a little bit about how you got started.

This was 2012, before Facebook pages were even out yet. My sister and I started the company. We dived into it not knowing what would come on social media including visuals and content. I remember, we bought our first professional camera. I went to Best Buy. I by no means had any training in photography. The way that I did it is that I would tell the salesperson that I would purchase a particular lens if he would explain to me how to use it. This was the beginning and purchase the first professional camera and then also got a license to Photoshop. I remember at the time I was being my LL.M. at Georgetown Law and I got a discount because a friend of mine told me, “You can get a discount for Photoshop.” It’s expensive then, it still wasn’t digitalized, you get some code.

It wasn’t the monthly Cloud subscription back then. You had to buy the big seed of it, I remember.

TBF 34 | Becoming Bingeable Instagram Influencers

Especially for the student, I want to say maybe $500. It was expensive. If you told me what to do, tell them your student, submit your photo ID card from Georgetown. I remember scanning and doing all of this, but those were the early beginnings of trying to produce content.

What made you and Amra decide to start with Instagram when it was relatively up and coming?

What had happened is that Facebook was had its limit. In the sense, it was for family and friends. If you wanted to expose your content to anybody else, they didn’t let you add random people. I remember they would block you. I saw that there was only a lot of exposure I could get from my family and friends. We had two options at the time, we had Twitter and then Instagram was the other one but Instagram was focused on imagery. That at the time made sense. We decided to give the platform and go. We were one of the firsts, they weren’t people on Instagram.

That’s why you were an early influence over there. You’re in the beauty industry too as an influencer. When you’re talking about that, it has to be visual. It’s harder to do that in a media type like podcasting, without the visual, it’s a lot harder to do. That’s why videocasting has taken off in the beauty industry and Instagram has taken off there as well.

Instagram also added the video feature, which helps in the beauty industry, in fashion and we cover all the spectrum. It’s the lifestyle at the end of the day. Instagram has been changing shapes daily.

We talk about what makes a show and content binge-able here all the time. You’ve tapped into something different and you’ve tapped into that visual bingeing side where people want things to look a certain way, they have an aesthetic preference. You tapped into that early on with the way that you styled your Instagram. Your feed, but you all have your little images there. They have a real style to them. For everyone, their Instagram, it’s @AmraAndElma. Check it out because visually, it’s got the energy to it. At the same time, you can tell it’s stylized that you spend a lot of time on each image.

The way that it started, back in the day in 2012, we wanted to create more relatable content. At the time, there was Vogue, those were the authorities, there was InStyle, Harper’s Bazaar, Elle, anything for beauty, lifestyle, fashion-related, you looked at that. What had happened at the time was that they got further away from their target demographic because it was unattainable. Most people don’t spend thousands of dollars on skincare or it can’t afford millions of dollars of plastic surgery. It was not relatable. Essentially what happened with influencers, and we had to think carefully through it, is that to create content that’s a prettier version of every day but yet relatable. Whether it was mixing luxury products every day or high fashion, things like Zara and H&M. Then you have your investment piece, a Chanel bag or Louis Vuitton bag. These things at the beginning that were carefully crafted. It was more everyday girls versus models that were thin and tall. 99% of people don’t look like that. People are like, “I can do this too. I can put on makeup like this. I can afford this from Zara as well.” They attracted early attention because it looked more authentic.

Always go for what your consumers care the most which is content. Click To Tweet

In your advice that you give while you’re in the little posts that are there, the comments that you make, what you have back on your website and everything, it’s practical. I remember when we talked, you gave me a great tip for under eye concealer and it was reasonable. It was the cheapest concealer I’ve ever bought and it was fantastic. It was from Kiehl’s. Of course, they managed to discontinue it since I talked to you and I wished I had bought a whole bag of it. That’s what happens typically. You go and you look for those things that are reasonable and then you up level them with how you present them. You’re giving that high-style presentation on something that’s a little bit more budget-worthy. 

We think carefully. That’s a great memory. The other product that I love is their De-Puffer. They can’t afford fillers or Botox or they don’t want to reasonably. We’ll talk about something like Kiehl’s De-Puffer, which is maybe $15.

It shocked me how cheap their stuff is. That’s because it has a little bit more of that male focus than some other products. I was like, “That’s why it’s cheaper. There’s a pink tax on beauty products.” 

I don’t want to spend a lot on beauty products. Not yet. You think of your everyday consumer and do you think of what they want to look at. It’s to get away from your everyday reality to dream a little, but it’s not so far-fetched that they, by no means, can relate to what the message that you’re sending and where you’re going, what you’re using and what you’re talking about.

We were watching one of those Netflix series, and the woman was a nurse carrying around a $3,000 CELINE bag. We know this happens all the time and when we see it, it’s impractical. What I tried to do here is analyze why people subscribe to you, why they start bingeing on your content, why they can’t wait for you to post the next thing. For you, it is that you fit that right sweet spot of giving me the best products for the price that I can afford. Not going for that super expensive because it looks good or because in the magazines, they’re big sponsors and advertisers. You aren’t doing it in that way. You’re going for what your content consumer cares about the most. That content first, that mindset of the subscriber has served you well.

Even so, our agency, when we work with clients, we always take into account we’re customer-centric. You have to think of your target demographic. In essence, not only brands but influencers have in a way become brands themselves. They also attract a certain target demographic. It’s well-thought through. It’s well-planned. Do you have to understand, who is your girl? For me, for example, I understood that me as a brand, what do I love? What could I present authentically? Some things as you correctly point out our beauty products. I love beauty and skincare. The other is a fashion and then travel. You have to think about who are you at the core and then that I’m dressing also either Cosmopolitan audience or people who are aspiring to live in Cosmopolitan areas, but they have such an affinity towards what’s going on.

It’s a busy lifestyle, full of energy. Everything in the feed has been carefully crafted yet staying authentic to me and who I am. It’s important. Even in my career as an influencer and also as a founder of our agency, which focuses on advertising and influencer marketing. You need to stay in. I can’t repeat that enough, be authentic to yourself. That also translates and becomes apparent to your audience and your audience can tell. You will gain a more loyal following or you will lose it if they see that you’re being so to speak a sellout on certain products you don’t believe in. You have to tread also carefully to maintain that core audience, while still attracting and growing a new one.

TBF 34 | Becoming Bingeable Instagram Influencers

You said a couple of things there about your audience. Did you imagine that she, your target demographic, looks like before you got started or did she evolve as you got to know your subscribers and followers?

She evolved for me. For example, it was surprising as I went that we’re all interconnected but there were a lot of people from abroad. They were following me from Asia for example. I didn’t expect that from Thailand, from Singapore. It was unexpected. It was this girl and I got to know her as I went along in this industry. It was this girl who loves to travel, she loves fashion, she loves beauty. It’s this lifestyle that I embraced. I’m also pushing on my Instagram to be environmentally conscious. Eco-conscious that’s important. I’m not wearing for being anti-fur and we’ve come a long way, fashion-wise when it comes to that. Also, what are you consuming? I’m going to put rather than for example, plastic bottles to opt for carton bottles and there are ways.

All the time, also feeling this responsibility towards others or whether when it was the wildfires in Australia, encouraging others to donate for wildlife. It’s pushing all the time. As we evolve and our awareness of what is going on around us from the environment to animal rights is all the time pushing that out. While you are promoting it as a business with certain products, you’re also responsible for sending a message out there to your followers and anyone else who’s looking at you in terms of what to take on some responsibility and to understand. The first step before taking action is to have that awareness.

This is true. When we started our first show, we thought our demographic would be tech geeks because our show was on 3D printing. We thought it would be tech geeks, engineers, maybe students. We never expected as many retirees as we ended up with. That was a real surprise to us. We started to get this visual of them as they started communicating with us. It started to evolve into this bigger picture of the different people. We created multiple avatars, but they had real names and they were real people. We would say, “We have lots of people.” We had an audience that was in Brazil and Nigeria. We had images of who they were because they were the most vocal people who reached out from those regions. It helped us develop this profile around what they were struggling with and what they were doing.

As we’re out there researching things, we can ask questions that would be relevant to them. It’s the same thing for you. You’re out there looking for products that are relevant to that woman who’s on the travel, who needs small sizes as she travels or lightweight things. You’re always out there looking for that because you know her because she’s communicating with you. That’s important that we evolve our avatar, our demographic and psychographics over time and take the feedback of what we’re hearing, but not take the loudest voice. There’s a certain amount of people who are in that background who never say anything to you, but they’re the ones who are the core of your follower base.

I looked at my comments. That also gives a lot of insight to other influencers as well. You were saying who is loud versus not loud, but is present. Instagram also helped that as we went along in terms of developing insights. We often get asked by clients, it’s like, “What analytics tools do you use and so forth?” I go, “Hear from the horse’s mouth, which is Instagram, essentially.”

We were talking that they’ve changed things, they’ve upgraded things. To some, it appears on the outside that Instagram is being less business-friendly by turning off lights and doing some of these other things but it’s the opposite. Back in the analytic side, there are deeper insights than it used to have.

Awareness is necessary before taking action. Click To Tweet

It’s much developing that. They are doing some of the main ones reach, which is the unique impression. Impressions are how many times as somebody once saw you and they could see you multiple times, but reaches unique views. They have those two metrics, which are important and then they have the metrics like actions, how many actions were taken? They have hashtags, how many people found you through hashtag? They break it down and they’re going in more detail. As that evolves, it gives you insight into your audience. We were talking about that too in terms of gender. You can go into your insights and look at the gender of your audience. That’s also important. You can also look where they’re from, which is also cool. Country-wise, they break it down and they also break it down city-wise. You can take a look at that and it also changes shifts. It’s cool to take a look and I’m sure there’ll be more as it evolves. In terms of the influencer space, they can always alter their messaging and their branding as you get more insight into who your followers are.

You have an advertising an influencer marketing agency, what learnings have you gotten from clients who started out right? What did they do to start out right?

The clients that stated out right they were patient.

They weren’t like, “I need a million followers.”

Quickly get in and get out but they were patient. They understood that it was a different process of growing a brand online and being present online. Corporate clients had different problems like staying relevant. Reputation management versus startups, there are ventured back. They had more of raising awareness. The clients that did it right they had patients. They knew they were in it for the long haul. It was more treated as an investment rather than let’s quickly see what the sales can be. We had to go through with them. There’s such thing as a sales cycle. It’s a wheel and we have a graph around this consumer decision journey. We point into the consumer decision journey, how an influencer was involved in many steps from awareness, understanding that the brand or there’s a new product launch to researching about the products.

Once they are aware, they go online and they do some research. They’re like, “What is this product? What are others saying about it?” You would encounter influencer blog posts, influencers on social media, on YouTube, talking about it. That would be the first page of Google. You would see all these YouTubers reviewing a product. It’s interesting that the research showed, it was a McKinsey study they did over 20,000 consumers across four different industries. They showed consumers would go and research the product even after they used it to attain brand loyalty. They would still go online. They would do more research. You would encounter influencer. It was these three touchpoints that all involved influencers.

A lot of times, we buy stuff and we don’t know how to use it or like, “Are we using this right?” Believe me, I’ve been there.

TBF 34 | Becoming Bingeable Instagram Influencers

With beauty products, we were talking about you’re like, “Is this a serum? Can I use it somewhere? This is night, but I’d like to use it within the day like the one that I have.”

The print is small, you’re not sure what that says there. Researching it is easier. I have discovered that too. That’s such a good point. It’s not only pre-research but it’s research while they’re using it. You’ve got ongoing providing support throughout that is important. There are a lot of people out there who say, “I’m on Facebook because I’m already on Facebook. It’s easier for me because that’s where I am. I hear this thing about Instagram, but it seems like a whole lot of work.” Is there a happy medium between the spontaneity of having to do Instagram while you’re out, while you’re doing things and thinking that all through or doing something that’s more cultivated and thought through and then posted later?

It’s good if you plan the content out because it’s become a curated feed. Your Insta Stories, for example, I use differently. They can be more organic while you’re at the event and they’re live. In terms of the feed for influencers, it’s much curated and it’s thought through. You’re working with photographers, you’re also working with three touchers. It’s like a certain brand that you’re putting out because remember people, they’re following you not for the everyday but the dream. That’s why we watch movies and television because we want to go into this dream world. Make it a little better. Everyone knows the reality, the daily grind, but give us something to dream about.

We want something aspirational. Before I talk a little bit more about the agency model and how that works, tell us some more tips about the video feature. I think Instagram TV is an underutilized side of Instagram. How have you found it working and what are some tips for getting it for using it?

The video is great. There is HGTV, which is separate. I like Insta Stories and I like the live video. With Instant Stories it’s cool because it’s organic and it’s dynamic. It’s something that’s going on. If you were at an event for influencers, if you were shooting something working on something exciting, it’s cool to showcase it.

It’s like a sneak peek of what we’re doing. 

Take a look at behind the scenes of what I’m doing. That becomes fun because it’s organic, authentic, spur the moment. You get to see the real side of the person. We’re all human beings at the end of the day. In terms of the live video, and we did that for a Christmas campaign with Huawei. They were doing full initiatives. They partner with Rainforest Connection. It’s a California-based NGO. What they do is they use Huawei’s recycled phones to detect illegal logging of the trees. The device called Guardian devices. They would put them on certain trees. Anytime, if there’s some interference, they can immediately send signals that this tree could be potentially illegally logged. That’s great in light of everything that’s going on with climate change. We use Instagram Live.

TBF 34 | Becoming Bingeable Instagram Influencers

 

To talk about this and to talk about Huawei’s partnership with Rainforest Connection, immediate people tune in and it’s a lot of fun because people get to participate and they’ll say like, “Hello from Ireland. Hello from Asia,” somewhere and they ask you questions so you get to answer. We talked about of course Huawei’s products and there was a giveaway involved, the contest so people had to participate to win some prizes. Also, we announced that for every photo that was uploaded and use at certain tag hashtag Huawei donated a dollar to Rainforest Connection. You can use technologies to have fun with people whether across the nation or even globally.

What about IGT TV? What is that? What’s the difference between that?

Instagram is going into the YouTube space. It’s not as widely used as Insta Stories and as in feed. For YouTubers, it would be seamless. It’s just that Instagram does not traditionally have thought of as it’s on mobile. It’s used but I would say it’s still hasn’t gained the traction that Insta Stories was immediately adapted by users. Also because of Snapchat, it was natural and it was integrated and people found it easier. You have it all in one. You don’t have to go into another application to record videos. Even Instagram with Insta Stories allows you to upload videos. You can save it on your highlight, so you can in effect use it like the HGTV. The HGTV is a little bit more work and that’s why people are a little bit more resistant to it. It’s not as proliferate.

For you out there who are reading this, if you’re doing videocast, it’s an underutilized space. You’re already doing all the work. It’s like being a YouTuber. Why not load it up and see what happens if you might find traction for it? There are few podcasters or videocasters besides Gary Vee out there doing it, and we all know that Gary Vee is not everyone’s cup of tea. Go out there and try it because you’ve already got the content. Reuse it in that way and see if it gains traction. See if there is an audience that fits it on Instagram already, who’s been looking for that content. Maybe it will work. Maybe it won’t, but it’s worth the experiment when something’s underutilized like that.

A lot of Instagrammers, they’re not producing the videos. If you’re producing videos all the time and you have your set up, this is a perfect tool to go in and experiment and it’s not, but another talking about video, which is exploding but it’s more with Gen Z is TikTok.

My daughter would like to be a TikTok star. Although I have to say she didn’t put that on her. We went to school and she had one of those little signs up that says, “What are you going to be in the future? What is your future career?” What she said was she’s going to be a future educational YouTuber. She says to me, as she’s standing in front of it, she goes, “I wanted to put TikToker, but I didn’t think that my teacher would know what that was.” I was like, “That’s great, Lene.” Let’s discuss this. She said, “I added the word educational, but I met craft like arts and crafts.” I was like, “Okay.” We’re branding ourselves already. TikTok is twitching in a specific audience. You have to know that’s your audience before you start there.

It’s for younger Gen Zs, 15 to 25, that’s more Instagram. It’s young. It’s fun. It’s authentic. If you’re in high school for teenagers looking to have fun. I’ve already seen beauty brands that are on TikTok, but they’re trying to address that target demographic of Gen Z and high school. If your product fits that for brands, that’s a good way to go. Influencers and teenagers and they’re less demanding than adults.

TBF 34 | Becoming Bingeable Instagram Influencers

 

Our audience here are a lot of videocasters and podcasters and they’re growing their influence already. Most of our clients, as well as the people we advise here, are doing a great job of driving people back to their website, building their website, building their Google search in addition to their audio and their video. What else can they do to start building social influence on top of it?

Collaborating with other accounts who are complimentary even to your brand. You have to think of this as a brand and even an individual as a brand. Think of partners that make sense with you and reach out to them. You’d be surprised, you can do something they call the SFS, Shoutout for Shoutout. You can do that on Instant Stories ride. You exchange and acknowledge someone says, “Chat and admire this person.” Throughout this entire time, I always encourage authenticity that you do admire their account. That’s important. You can do creative collaborations. You can also have somebody else come in. Instagram has with video live, my sister and I, we’re doing this for Huawei. She was in Belgrade. I invited her and she joined across the ocean. You can do guests even through Insta Stories or videos.

That’s good because they shut that down on Facebook. You can’t do that anymore. It doesn’t work. That’s good that there is a spot to do that in. I still think there’s a subset of us and many of them will be my clients in the end. My type of personality who goes, “That sounds like a whole lot of work for me to deep dive into something that I’m not on enough. I don’t know enough.” You’re even throwing out languaging that I’m not used to because I’m not an Instagrammer. You have an agency about this, but can I hire this and still have it work for me?

Yes, absolutely. You have to think strategically, who’s your target audience? What are you trying to do? If you’re the clients that we work with, they’re trying to address Millennials. Even beyond Millennials, there are some people shifting and you mentioned Facebook, which we don’t specialize much because I do think that’s mainly for people that are older than Millennials. It’s become these platforms. There are communities and it depends on what the purpose is and the age group where clusters of people hang out. If Millennials are your target demographic for whatever you’re doing, Instagram is amazing. If you want to talk to Gen Z, you should go to TikTok.

There is not enough to be said, in terms of using the tool like HGTV. Not as many people are using it, but you should jump on board and you should take advantage while it’s still not a crowded space. It’s also taking it as a fun way to explore. To get to know and take advantage of opportunities as technology has provided us. Let’s face it, the world looks different. It was hard to understand certain networks. You can take advantage of all of that. Reach out to whoever you want. Direct message them and you’d be surprised, people will readily collaborate but come up with a strategy that works for you.

Influencer marketing has changed a lot since you started on Instagram. Do you see it in decline? Do you see it changing or shifting? What is going to change for Amra and Elma the brand?

In terms of us, it’s interesting because the influencer marketing is getting a bigger space. Even your child, you have children saying like, “I want a career choice to become an influencer.” Companies from your Fortune 500 companies, industry leaders like L’Oreal, Shiseido or Huawei, all the major brands in the world they do and are actively working with influencers because it’s essentially becoming your modern-day DJ. It was before, on the radio we’d hire DJs to promote certain things and now, you have influencers. We talked to one of our corporate clients. There are different tiers in terms of their known regionally, internationally or nationally, across the United States. They’re known in Texas or in the South that others follow.

TBF 34 | Becoming Bingeable Instagram Influencers

That community follows that target demographic, or they’re an influencer that people from Europe, all the fashion community and all the It people. We call it the source of our agency. What is the source of influence? We’ll take advantage of doing these amazing bags and we’ve identified, pinpointed the source of influence. They aren’t necessarily the biggest influencers but they’re influencers that others in that industry look up to. Other influencers are even larger than they follow. It’s a dynamic, fascinating space and where you have people and then talent joining all the time. Their collaborations with photographers, retouchers, stylists, artists or makeup artists. It’s coming together and you’re talking about content, you’re seeing this beautiful content, fascinating to binge-worth exploring, consume.

What qualifies someone to work with you? Where do they need to be if they want to come and work with you? 

We’re focused on companies that are trying to tap into this space. We are looking into the future because what we’re doing is going to be seen and relevant in the future. Someone who’s looking to create unique and memorable campaigns, that are not as my sister has described as a gray wall. You don’t remember, there’s much noise on the internet. What we’re doing is that we’re taking into account everything on a deeper level. Companies that care, what are they doing? Communicate to the consumers because that’s how consumers are making their purchase decisions. Are you using these recyclable plastics? Is it vegan cosmetics? Is it eco-friendly? All these different points that we’re trying to communicate and then use cool technology, which is something that you see, you will remember that. I can even send you these whales that we found and we were talking to a client of ours of using, but there are holograms. Using cool things and technology-wise in terms to stand out and to being the future.

Are you working more on the brand side or more on the influencer side?

We do influencer campaigns, but we go much deeper. We were talking about cosmetics, but anyone can give to lipstick and say, “Here’s a lipstick by.” It doesn’t work anymore. It may be used to, but space has become crowded. We work on strategies and branding with different companies. When you have something, you have an event that you remember because it’s becoming much about the experience. For example, one of our clients, Luxottica, they’re transition lenses. They transition from light to dark. They wanted to do a relaunch where they were speaking to the Millennial target demographic. We help with their event. They invited Christian Siriano and then we invited influencers and it was held on the rooftop of the store on Fifth Avenue. It was this amazing event, to make it memorable for the brands and for the buyers that came. Also for the influencer who was communicating that because down the road, our goal is always long-term relationships with the influencers rather than place a product without any memory. Get paid and say, “Here’s this, buy this.” Nobody will remember that.

What size influencer do you start to see where there is a certain size, they’ve got a certain time in it? You’ve talked about that before. What’s that sweet spot for you of finding someone on the cutting edge, up and coming, not super established?

We dive deep into this. We look at how influencers even influence other influencers who go. As a result from that, because the influencers will buy certain products. We were talking about the boutique event. It’s a bag. We identified the influencer who was the original source and then because of that influencers, other influencers purchase the same bag. They haven’t gifted the bag. They weren’t paid to wear the bag, they bought it themselves. It’s going deep and understanding, what happened? How did this all of a sudden explode online?

As you were talking source before. You’re looking for that. That’s where that collaboration becomes key. You’re finding that person who is that catalyst to collaboration and to moving a message forward. I’m glad we got to connect back up, Elma. This is fascinating. Everyone, I’ll be able to connect you up with Elma and everything that they’re doing over there so you can reach out, find more. My number one recommendation to you is to start following them on Instagram because it’s super easy. You can see for yourself why people are bingeing on them by how they become the influencers that they become. 

Thank you, Tracy.

I hope you enjoyed that as much as I did. I hope that Elma has been able to give you some insights into how you have to push out on social media, how hard it is to be an influencer and the amount of work you have to put into it. Also how enjoyable it can be. How you can get back? How you can have more conversations with your audiences? Isn’t that what this is all about? If you’re on your podcasting journey and you want to have more of those binge-able readers, they’re bound to reach out to you somewhere. Maybe that’s Instagram for you and you can take some of the Elma’s advice and apply it immediately.

I want to know if you’re interested in me bringing you more of this outside of podcasting type people who can talk to you about being an influencer, talk to you about growing your influence. Talk about creating binge-able factors that go beyond your podcast content or your videocast content. Please reach out to me on social media. You can do that, @HazzDesign on Instagram. You can do that at @FeedYourBrand everywhere else. I would love to have that conversation with you and find out some more about what you all are interested in, how you’d like to focus that. Thanks, for reading. I’ll be back next time with an influencer and bringing you some more tips on how to develop your binge factor.

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About Elma Beganovich

TBF 34 | Becoming Bingeable Instagram Influencers

Elma Beganovich is Georgetown Law attorney turned founder and digital marketer with her sister and partner, Amra Beganovich. She is the creator behind Amra & Elma, an influencer marketing agency based in Manhattan, as well as Influencer Magic by A&E, a proprietary software that matches brands with influencers according to their target demographic.

She leads business development efforts with Fortune 500 companies, agencies and digital networks, and oversees A&E’s press relations

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