PPM 1 | Mastermind Kickoff

 

We talk a lot content to commerce, but how you make that happen? How do you take what is information and you turn that into products, business programs, podcasts, and all sorts of different things? Information is only partially useful outside of them promoting the next event or promoting the next thing. That’s where the Podcast Peeps want to make sure they’re helping people build businesses. Join Tom, Tracy, Scott, and the rest of the Podcast Peeps crew for this mastermind kickoff as they share their journey and expertise on podcasting. Everybody has different goals for their podcast that they want out of it, and that’s where this Mastermind could fill that gap. Tap into the fire of excitement because we all need that fire to do big things that could blow our business up, rebuild things, or boost our show.

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Podcast Peeps Mastermind Kickoff!

We want to welcome all of you for being here. It may be all of us or it may be one of us as a way to help evenly carry the load because we’re all very busy. I totally encourage you to go to the website PodcastPeeps.com. Check out the website. There are great things on there. It’s in operation. It’s rock and rolling. We’ll be adding some more things to it. We also have the Podcast Peeps Facebook group to check out as well for you. We’ll post some things there. We’ve got a variety of people that are here. It’s where everybody is at. We’ve got experienced podcasters on here. We’ve got people that are brand new. They are new to the game. People looking to get started that on here. We have some marketers. We’ve got some vendors and different things out here. We were going to have a variety of people joining us here on these conference calls as we get rock and rolling and as we progress for a variety of reasons. I thought we would start off by introducing ourselves a little bit and go from there. Tom, you want to start to introduce yourself.

Thanks so much. My name is Tom Hazzard. Tracy and I started podcasting together first for many years ago or something. It’s been quite a while. It started as an experiment for us. It’s been quite a journey. That first podcast was about 3D printing, which is a niche topic. My background is in product design and development originally. I’ve been doing that for 25-plus years and I still do that to an extent. Podcasting has become such a big thing for us. We started another business around it and it dominates my time. Our first podcast is 540 episodes. We have a pretty large audience for it even though it’s a niche subject. Everything we learned started with that podcast. We’ve started a couple of newer podcasts. Feed Your Brand being the one where we talk about issues here regarding podcasting.

I’m excited to be here for what we’re going to do here with this mastermind. The idea is we’re going to help move everybody along to get more out of their podcast. If we can all help each other, it’s meant to be a collaborative thing. It’s not meant to be a lecture-type of thing. I’m sure there are lots of great subjects we’re going to talk about. We want to hear from all of you and what you want to talk about or learn as time goes on here as well. I am a Boston Red Sox fan. I was born in Boston, but I live in Southern California. I don’t miss the New England weather. I never thought I’d like it in California. After I’ve spent a year here, I was like, “What was I thinking because this is awesome.” You’ll hear anything and everything about me. I’m a very transparent guy. I’m sure we’ll get to more of that as time goes on.

You also worked with a bunch of podcasters right now through hosting.

In full transparency, we have a whole another business called Podetize. Podetize is our business that became out of our experience in podcasting, figuring out how to do it for ourselves and not take over our lives but have podcasts work for us as best as it could. We put teams together, figured out processes and eventually people in business said, “Could you do that for me?” After a few of those, I was like, “Maybe this is a real business.” It is. The business is Brandcasters, Inc. but the main brand is Podetize. I’m not here to sell you on stuff. Honestly, that’s not the focus of this. Certainly, we do have a business in the podcasting space. We produce about 120 podcasts now. We have our own hosting platform and there’s a lot to that.

We’ve got the lovely lady, the one that makes everything rock and roll.

More of you probably see me out there because I’m your spokesgirl. I’m always out there giving speeches and talks about marketing and product and monetizing it in some way, shape or form. We talked a lot in the past years, mostly about content to commerce. How you make that happen, how you take what is information and you turn that into products and business programs and different things. Whether it’s Software as a Service or is it an actual physical product because that’s my experience. I’m an Inc. columnist. I’ve been writing a column on innovation and disruptive technology for years. I write for Thrive Global. I’m looking at writing for a couple of new publications coming up. I do a lot of that. How do we have time to create this much content is the number one question that I’ve gotten pretty much for the last years like, “How do you do this much work?” It’s because we’ve managed to turn it into a lot less work. That’s the key to everything that we do here. For us, podcasting has been that key to doing less.

Tom and I have three daughters. Our oldest one, Alexandra, who we were referring to, works in our business. She is a kick butt amazing Millennial who has tech skills beyond anyone. I thought I had good tech skills. She kills it. We also have two young ones. We have a nine-year-old and a four-year-old. How do you have time for doing what you do in your business and continually generating leads and to doing everything that you need to do? For me, I speak all over the place. How do you get these speaking engagements? For me, it’s always been a podcast. That has been the number one thing that has driven speaking engagements, my column and all of those things have led from there. I always said when Scott and Tom first approached me, I go, “I’ve been negative. I probably have said that on the podcast that I don’t want to have a mastermind.” They said, “We promise you it won’t be like those other people’s masterminds.” What I never liked is I don’t want to be the smartest person in the room. I don’t want to be lecturing here. I want to be able to get something because I need to move my business forward, my speaking goals and all of the things moving forward. I need people to help me make me accountable, help put pressure and give me advice. I need to be able to have that as well as you guys. That’s what I’m excited about that we’re not going to have that kind of mastermind.

We will be the least important people on here. I’m Scott Carson. You may know me from We Close Notes. I have been a long-time real estate investor and educator on the very nichey aspect of buying distressed debt. I’ve been teaching for a while since 2010. I was doing a lot of online marketing with videos and YouTube. What’s funny is Tom approach me and said, “You should do a podcast.” Aaron Young is a friend. I was like, “No, I don’t want to do a podcast. It’s way too much work.” Little did I know, I was doing all the work anyway that I needed to do a podcast. He convinced me and about six months later, I rolled out the podcast. I’ve been podcasting now and I’m loving it. It’s become a very big focal point in our business in raising capital and getting the word out to our investors and our students in. I’m very excited to be here. I’ve had Masterminds before with the real estate stuff. It’s a joy to be here with everybody joining in the first time. There’s a lot of opportunity. We’ve seen some holes in the podcasting community is why this is popping up.

People are always asking good questions, trying to figure out how to do more and get more out of their podcasts. Everybody has different goals for their podcast that they want out of it. There are definitely a lot of recommendations and best practices, do’s and don’ts, but there’s a lot of gray area in the middle, a lot of questions that haven’t been served in other ways. That’s where we thought this Mastermind could fill that gap.

Figure out how to do podcasts and have it work for you as best as it could. Click To Tweet

The woman behind that helps me out tremendously and also was a part of this. She is a big driving force behind our existing We Close Notes Mastermind. It’s the one and the only, Stephanie Goodman, the woman who keeps me in line in everything out there. You were a newer podcaster as well.

I would say a very new podcaster. I started one with a bit of nudging and help from some friends on this webinar. It’s called the Furbabies Podcast. We’ve done three episodes.

Steph is great at catching the spinning plates. She has been a big part of our real estate mastermind. She is one of the big catalysts behind helping us get things planned and organized. You will have a combination of the five of us. We are here to help answer questions or facilitate this or help this blossom for everybody that’s involved with it. We’ve all been to different events. It was a big gap in some of the things. We’ve all been at Traffic & Conversion, Podfest, VidCon, Social Media Strategies, New Media Summit, Social Media Marketing World and Podcast Movement are some of the bigger things. Tom and I were talking at some of these events together. Steph has been there too. Tracy has been there to write things. It’s great to go to big events. It’s great networking there. You’ll get great nuggets but when you leave, you’re back to the same old, same old. You miss out on a lot of that excitement and momentum coming out of there.

You may get one or two things out of them or you will meet a vendor to help with some things, but there’s not that continuous handholding or continuous tapping into the fire as I like to say. The excitement’s out there, but we all need to get that fire. We want to go do some big things that could blow our business up and rebuild things or boost our show, but there’s not that constant support out there. There are Facebook groups out there that help promote you or the podcast support groups. There are other great Facebook groups out there to help you with little bit things, but it’s not the same type as getting on a call or getting on in person with a video to help you take your business to the next level. As Tom, Tracy, Steph and Alexandra, the five of us have been talking about different things, we realized that there is this big gap. There are great ways to get information, but there’s a big gap in sitting down and talking to people who are in the business day in, day out and dealing with the hurdles every day.

I also think that a lot of the people who organize these things do one aspect of podcasting or something like that. Maybe they are audio editors or they are selling a course or they are putting in an event and they aren’t necessarily podcasters themselves. They’re not building a business that doesn’t totally 100% focus around podcasting. Information is only partially useful outside of them promoting the next event or promoting the next thing. That’s where I feel like I want to make sure that we’re helping people build businesses like you do, Scott. We Close Notes has grown because of your podcast. That’s where we all want to learn more. Are we building businesses and growing our brands? If it’s a personal brand, growing our speaking profiles? Whatever it is that we’re each looking for, I want to make sure that we’re focusing on that part of it and not about having a cool podcast that people download.

Let’s talk about Masterminds a little bit. I started one back in 2010, a small group people getting together in eight days in our house. We’re not going to do that again. What’s great is that group has grown to a large group of people literally coming together on a regular basis, networking, talking and working on each other’s businesses. That’s the whole goal for the Podcast Peeps out here. If you’ve never been a part of a mastermind, the big question is what is a Mastermind? It was defined by Napoleon Hill back in the day, “Mastermind groups offer a combination of brainstorming, education, peer accountability and support in a group setting to sharpen your business and personal skills. A Mastermind group helps you and your Mastermind group members achieved success. Participants challenge each other to set powerful goals, and more importantly to accomplish them.” That’s a very important thing.

You’ve heard Tracy and Tom say it. Steph and I will say that as well, “The group requires commitment, confidentiality and willingness to both give and receive advice and ideas. Support each other with total honesty, respect and compassion. Mastermind group members act as a catalyst for growth, devil’s advocates and supportive colleagues. This is the essence and value of Mastermind groups.” One of the things that I did, so we get a little bit better idea about who’s on here, who’s on the webinar with us is we all came up with some ideas for questions on some different things. We put together a little poll for you out there. It comes up with a few questions here and don’t flip out. Don’t be like, “I’ve got to answer some questions and leave.” No, it’s six questions.

We’re going to launch this. The first question is, “How long have you been podcasting?” Brand new, less than a year or a year plus. If you don’t have a podcast, put brand new will be the best way to answer that. The next question is, “How often do you record episodes?” A show a day, a show a week, once a month or I binge. Maybe you binge ten episodes in a day or do whatever you do. Thank you for those that are answering on the chat roll, but literally a half a day to record your episodes. Are you recording with audio or video or audio only or video? Audio only or I used video. Four, “What do you need the most amount of help with?” It’s going to be our biggest focus for everybody is, “Do you need help with technical and hosting help? For coming up with content or finding guests?” Growing your audience is a big thing for most people. Monetization and sponsorships, we hear that everywhere we go.

Help with marketing or getting booked on other shows is a big thing for people too. You could throw that marketing or growing your audience, but I thought I’d include that separately for things. One of the biggest things with the Masterminds is do you have goals for your podcasts by year end? We all talk about big things for 2019, but what do you have planned for the rest of the year? If you do, we’d love to hear about them. If no, maybe you need to have something. I added one more question on there that I thought it would be valuable for everybody too is why do you podcast? It’s your job to do it and you got to do it? It helps you market your business and services or is it a passion project? Tom and Tracy, you’ve got something cool on the Podcast Peeps website. Do you want to talk about that? You have a survey on there on how does your podcast stack up?

I don’t think it’s launched yet. We didn’t quite pull that off. One of the questions we hear from podcasters is they see their own numbers. They hear from some of the listeners through email. They don’t know though how they stack up against other podcasts. It’s not that it’s all a race or a competition and you have to get to 10,000 downloads an episode or whatever. I’m not talking about ultra-competitiveness in that regard. People don’t know. If I’m getting 150 downloads an episode on a regular basis, is that decent as a new podcaster? Is that not doing so well compared to a lot of others? Where am I on the scale of other podcasters?

PPM 1 | Mastermind Kickoff

Mastermind Kickoff: Information is only partially useful outside of them promoting the next event or promoting the next thing.

 

I would call it less a quiz and more of an assessment. The thing is that we based this assessment and the data behind it on something different than what you see out there. For a lot of people, that only benchmark they have in the world is for them to look at like, “John Lee Dumas publishes his numbers and his numbers say he has one million downloads an episode.” The thing is that’s not realistic if you’re launching your podcast. If you were launching two years ago, it’s still not realistic. Compared to other people at your stage, from people who do an episode a week who do it at this rate, where do you fall and where does that assess you and put you in the rank of giving you the brand authority you expect?

It’s understanding that. We get a lot of people when I do a strategy session with them and they’ll say, “I’ve only had my podcast.” Usually they’re a little more than three episodes in, but maybe they’re ten, “No one’s talking to me.” I’d be like, “Did you know that typically it takes until you hit between 25 and 50 and it depends on about how many weeks before people will start talking to you.” They’re like, “Nobody says that.” I’m like, “We’ve got a lot of podcasts and this is very common. I have a few reasons why I believe that that’s the case. Don’t feel bad. You’re doing good because you got an email this week.” Keep going. Sometimes we need to put ourselves in that world in which we can assess and compare to others at this stage now, not the way people were doing it three years ago or five years ago or ten years ago because some of them were.

Also depending on what your goal is for your podcast, where you are now, where you’d like to go, and how you’re going to get from here to there. The assessment, call it a quiz, call it an assessment or whatever, that is a tool hopefully that will be useful to a lot of you. That’s why we’ve already created it offline. It’s a matter of the system to put it online and make it available to you. It’ll probably be done in a matter of days, but certainly by the next Mastermind call, it will be available. We’ll make sure you all know about it and where to find it. It will be on the PodcastPeeps.com website homepage. It will be there.

One of the things that was big about me when I got started here, I didn’t know how I ranked up with episodes. I would talk to people like you said and somebody’s got a million downloads and I’m like, “I feel bad.” I was at Traffic & Conversion with Tom and the guy was like, “I’ve got a million downloads.” Then you’re like, “His episodes are only fifteen minutes long.” I’m like, “My average episode is 45 minutes long. People download three episodes and they listen on one of mine. I’m actually doing pretty good.” I have reduced his numbers by two-thirds to figure out if I’m on the right track and where I’m going. As you said, Tracy, there are a lot of questions that people have but nobody shares because it becomes like common sense after a while, but you don’t know what you don’t know. We’ve got 75% that answered the polls. 60% are brand new, 30% are less than a year and then 12% are a year plus, which is awesome. We’ve got some good people doing some great things. A show a week is the biggest thing right at under 50%, roughly under 20% binge, people are doing at least once a month. 65% are doing the audio aspect and only 35% are using video to help record their podcasts.

That jives pretty well with all the people we work with. We have worked with about 120 podcasters and about 25% for us are using video, recording it as video and putting out video at the same time. Everybody else is audio.

What do you need most amount of help with is why everybody’s here. Growing my audience, there is no surprise there. It’s roughly 30%. The next biggest was monetization and sponsorships at just under 25%. That’s no surprise. The next to that is technical and hosting help and followed by help with marketing and then getting booked on other shows was 1%.

Great things to be wanting to work on.

They’re common problems.

75% do have goals for year-end by your podcast, which is great, 24% don’t. If you do set a goal or set something to try to accomplish by the end of the year and that will keep you on track on things. Why do you podcast? Nobody says it’s their job to podcast.

I didn’t start out that way, but it became a whole new company for us that has dedicated employees and the majority of my job is podcast-related, if not in podcasting every day.

Podcasting is a very big focal point in business in raising capital and getting the word out to your investors. Click To Tweet

82% is it helps assist along with their business or services. 20% says it’s a passion project. Let’s talk about what they need help with. Let’s talk about the polls. The number one thing is about growing my audience. It would be good to hear from somebody that answered that, how to grow your audience and specific things. If we throw some people not under the bus, but we may bring them on and ask extra questions. Let’s do some hot seats, what do you say?

That’s a great idea for those that are willing.

Stephanie says, “I want to do video, but my co-host refuses.” I told her just to film her Chihuahua. That’s funny, Stephanie.

When we first started, I didn’t want to do video because I didn’t want to have my hair done every day. The other day I looked at my Facebook Live that I did and I was like, “I didn’t even powder my nose or put any lip gloss on. I’m getting casual about this now.”

Our first sacrificial lamb who says he’s ready to come on is the one, the man, the myth, the legend, Aaron Young from Laughlin Associates. We will let him introduce his show and what he’s about and we’ll go from there.

Thank you. I did one podcast. I felt like it was going well, called The Lookout. It had no particular end game in mind so I quit after about 40 episodes or something. I re-launched it under the Unshackled Owner Podcast. I was very good about it and then I got lazy over this summer. You will get a bunch of episodes uploaded. We’ve now scheduled a whole bunch of appointments with people who are Unshackled Owner clients. The point is people always say, “Go out and get people that have a huge audience and do a great job of tagging them and maybe you’ll attract they’re people in.”

The truth is that I’m not looking for a broad audience. I’m looking for a targeted audience. I feel somewhat clueless on how to attract those people in. If we’re talking about building audience, consistency I get but he breadth of the business owners that would be potentially right for this message, it’s not everybody. A lot of people want to listen to it, but just because people want to listen that’s not necessarily the market I’m trying to find. There you go. There’s my problem. I’m ready to be under the bus, sacrificial lamb, whipping boy or whatever you want to call me.

You mentioned something good. You mentioned you know who your avatar is. Business owners, what’s their age group?

There are some discrepancies, but they’re mostly in that 40 to 60-year-old range.

They probably all have CEOs or management or some O in their title?

PPM 1 | Mastermind Kickoff

Mastermind Kickoff: Don’t look for a broad audience; look for a targeted audience.

 

A lot of them call themselves CEO. I’m not looking for enterprise level CEOs. I’m looking for people that own successful small businesses. When I say successful, I’m talking about people who were on average are going to be north of $750,000 a year in revenue and probably on average, they’re going to be south of $50 million. They’re mostly going to be $3 million to $20 million companies, people that have some employees and people that are looking for ways to get some relief from being a slave to their company. Tracy, you’re hankering over there to jump on.

I’d said before, Scott, you’re good at dialing into the deep dive niche area, which is one of your strengths once you find it. It’s that first part that is the hardest for most people, which is finding out where they hang out. Where am I going to locate them the best? That’s the hardest part that Aaron is struggling with because in a way, what you have isn’t niche enough. It’s too broad, even though it does sound niche because they don’t self-define. For instance, I speak to groups that are Amazon sellers. They don’t self-define as Amazon sellers because they don’t want others to know that that’s what they do. The only people who said they were CEOs of small businesses, I’d get a bunch of the wrong types of CEOs. Finding some way at which they self-define or self-associate. Do they belong to the Better Business Bureau? Do they belong to some small business organizations? Any way in which you can find something that they all pretty commonly do?

I have an insurance brokerage. These are classifying as they feel shackled. Common meeting places, common groups and so on, I’ve struggled with that.

Here’s $55,000 a year or a $250,000 and beyond there, the $45,000 and $65,000, they are not hanging out in Instagram.

I’m willing to believe that.

He raises capital and he’s looking for people who have money because we all know they’re workaholics. Where they don’t have time like Mr. Hazzard said over there. 401(k), why don’t you invest with me? It’s how you raise capital. The beautiful thing is you can advertise on LinkedIn by narrowing down. One of the things that Tom and I discussed here is I was looking to get booked on more podcasts in the real estate side. I went on to LinkedIn and typed in, CEO. I typed in podcast hosts or real estate or business owner might be something for you. You don’t have the time to go out there and connect with them, but you should probably hire somebody who can very easily log in as you and go out there and connect with them on an individual basis. Once you connect with them, export your contacts and drop them an email, “I’d like to invite you out to be on Unshackled or I’d like to invite you after this.” You do the same thing on Twitter because it’s instantaneous. It’s on their phone. They want to spend time on their phone and doing the same thing.

That search for podcasts hosts, I know that’s not your niche, but he found 349,000 people on LinkedIn listed as podcast hosts. When you narrowed that down to real estate and podcast hosts, it’s like 13,000 or something.

It was total 13,000. I narrowed it down one more to where I’m a second-degree connection away from them. There were 1,500 or 1,700 people. I reached out to the first 100, trying to connect with them.

Don’t reach out to more than 100 a day. I usually keep it under 75 a day. That’s my personal experience with them.

I connected with over 40 of those people and I’m a guest host on 25 other shows in the last 48 hours.

Everybody has different goals for their podcast that they want out of it. Click To Tweet

You’ve gotten booked on their shows in the last 48 hours?

I’ll go do that. I have people to do it for me.

The one thing that I would add to that, Aaron, is that you can put a couple of screener criteria. That is that whoever you find, make sure whoever’s doing the research on the list, because you can pull a list and then you can refine the list, make sure they have a LinkedIn company page and that they have employees of a certain amount. They have over ten employees or something like that. That will help screen them down rather than say, “It has to be a second degree.” You connect to them, but you don’t have to offer them up your program right away. The first thing you can offer them up is, “I’ve got this tip sheet for how we handle employees.” You’ve got your Freedom Formula, which is your sheet. Offer that up to them, “I recorded this podcast and I thought you’d be interested. There’s this book.”

You can send them an eBook, “Check this out. It’s an easy leap pages thing.”

Aaron, I want to mention briefly and we’ll take a deeper dive into this for you at some point. We have to mine all of the clients or customers that you have at Laughlin Associates. You have thousands of business owners that you work with. How do you mine them and identify the ones that are your avatar and then make them an offer?

I thought if you’re looking for somebody, I’m definitely looking for help. I thought I’d throw myself out as the first guy because I’m trying to overcome being so shy.

Scott, your experience for what you did this when we were texting back and forth about it is a lesson for all of us podcasters. I want to make sure that we emphasize that point. Any of you can go on LinkedIn and mine podcast hosts. Narrow it down to the niche that makes sense for you to be a guest on their show to help promote your show. Scott did this literally in 48 hours and he’s gotten booked on 25 shows between now and the end of the year.

When he said he did it, I was like, “Oh.” That is my strategy. I use it all the time. I haven’t gone and done my plan for who I was going to target yet this year. That was my next year plan was to start to get on that. I was like, “I was going to do 50. Now, I’m going to have to double it.” I’m like, “That’s it. I’m going to have to do 100 shows next year.”

I was thinking of trying to get book about 100 shows by the end of the year.

I do not have time for that.

PPM 1 | Mastermind Kickoff

Mastermind Kickoff: If somebody said something at one point, everybody gets into the same bandwagon.

 

I don’t have time for it either. The point is a lot of people fail to understand that there are a lot of great places to find that type of information. You’ve got to pick it. I use LinkedIn a lot for growing my real estate investor audience for our classes and webinars and things like that. I was like, “Let me try this,” and lo and behold, it was there.

Nadia and I have been talking back and forth and she sent a picture of her artwork. Nadia can’t come on and explain herself, but she’s switching her show up and she’s changing their artwork. We were having a comment back and forth and I’m sure that you all would be happy to share. It has a science and it has art in it, which is so you. It’s got a lot of love going on. I liked the title.

If she’s willing to come on. The reality is as an artwork, it’s very attractive. The colors grab me. It jumps off the page. I personally like it. The texts for the name is a little fine. When you shrink that down a smartphone in a search, the image is attractive and that might get me to click alone, but I don’t know if I’ll be able to read that. That’s the only comment I have. I like it.

I love the title, Nadia.

Tell us what your show is first and we’ll go from there.

What happened is I released the first 40 episodes of Love Yourself Back to Life, which was me figuring myself out and getting my emotional freedom. Now, I’m transitioning to financial freedom. It’s called like this Love Yourself Back to Life is like, “I’m done.” I have to end. This is in preparation to get to my new future. The conversation is more or less the same. It’s similar to what Aaron does. I pick a topic that has some powerful information about it. It’s all about mindset. I’m going to give you an example. Let’s take skincare. It can be about like the vampire facial which costs $1,000. The question is why are you going through this process and what’s your self-worth and behind that makes you do this? I’m explaining something that is somewhat related to skin care or beauty or something, but also what makes you do these things? It’s all tied in and sharing information from a different perspective. On the blog side, like what you see on the internet is like somebody said something at one point and everybody gets into the same bandwagon. Let’s say, “No paraben.”

Nadia has an amazing skin care line that she’s developed. It does very cool things. She’d like to sell more of it, but it’s hard to become a beauty brand, to become out there. What she’s discovered is that beauty and self-worth are tied together and wanting beauty products are tied together. Having a content strategy around having greater self-worth, having more love for yourself, having assertive radiance, which is why I liked that because it has a lot to do with how I would like my skin to look. If it does come at the end of the day that I do need a vampire facial, I need to love myself more, then why not be in on that? Because that’s a whole lot cheaper and a little less scary. Why not do that? That’s where your shift here is working for you. It’s got you in it because you’ve got your bottles and the science and you’re going to tie formulas back. I’m happy with it. I agree with a couple of comments about it. Increasing the font or changing the font a little to make it stronger just so Assertive Radiance stands out.

When you’re making the reference on the font is the title and the name? Both fonts.

The name is okay because that’s an okay place for it to be.

As an ingredient of it, that’s fine. No issue with that.

Mastermind group helps you and your Mastermind group members achieve success. Click To Tweet

The title itself has to stand out a little more.

Maybe instead of going with the font, it’s Oregano which has more like a Script font, maybe I put the open sign or something. Is that what you’re looking for?

The line weight should be a little thicker and stronger.

I see what you want.

Shrink it down for yourself. That’s what I always do or like put it on your computer and walk across the room. Whatever you need to do and just go, “Can I still read that title and does the word still look good for me?”

This is what I needed to know. I’m glad that I got it in time for this and we wrap up that conversation.

We have a question that we can give a quick answer to. We have some strong opinions about it. The question is, “Is it better to use a picture of yourself on your artwork or does it depend on your subject?” Our opinion is unless you’re a nationally known celebrity or you have a recognizable face because you’ve been on television or you’ve been in the media or print media or whatever or a lot nationally, keep your face off your artwork. Especially in the beginning because people don’t know you and if they’re searching on iTunes or Google podcast, they see all these cover arts. Your face is going to be the biggest thing they see. If they don’t recognize you, they’ll keep scrolling. That’s my opinion. I don’t think it serves a lot of podcasters well who do it, but ultimately it’s your show and it’s your choice.

This is something where we have the benefit of having done so many shows and so many different types of shows. I can tell you that the ones that have a slower start who put their face on it and are not already established or an authority in the industry. Thinking about this, I liken it to The Voice blind audition. You want to stand out there and you don’t want your face, your choice, or who you are to stand in the way of someone choosing your show right now. Once you’re established, you’ve got lots of reviews and you’ve got hundreds of episodes, you’re already the place of choice. At that time, if you want to do a more of a personal brand building strategy, go ahead and start adding your face into some of your shows and then add in your face to it. That’s an okay way to do it. At the beginning, it’s not a growth strategy.

It’s more like a burger thing. If you’re going to be a burger restaurant, you want the golden arches because everybody knows what that is. One knows where to look for that. Not Bob’s Burger, who’s flipping the burgers by himself. You want to have a logo clean or that my big head on it, which takes up most of the space anyway.

That’s the thing is there’s limited amount of space. They can find you and all of that is always out there. There’s always room on your header graphics and all over your website for that stuff. In a show, it’s not the place.

PPM 1 | Mastermind Kickoff

Mastermind Kickoff: Every one of your episodes should have certain base keywords that are going to cast a wide net for people searching on podcast platforms.

 

Who else has some issues that they like to discuss about their show? Who’s got a need or a big gaping hole they’d like to have filled?

Peter, come on and talk to us. I want to know what your show is. Let’s have Peter come on and talk.

Are you there, Peter?

I am.

Peter, can you tell us briefly a little about your show?

I have a business travel podcast. I’m a business traveler. I travel for my job. I decided to start talking and sharing travel tips and hacks with other business travelers. It’s been pretty successful in my view. Comparing myself to 140,000 downloads and all that, I’m like, “Not quite.”

Don’t be self-conscious about that.

It is what it is.

Where are you with your shows? How many episodes is that? One a week?

Yes, about a week. I had a month of technical difficulties where I couldn’t record anymore. I’m seventeen. I did another one now and I’ve got three scheduled for next week.

Unless you're a nationally known celebrity and have a recognizable face because you've been in the media, keep your face off your artwork. Click To Tweet

It’s been fantastic. It’s a passion project as you put it on your poll.

Are you doing video too or audio?

Audio only.

It’s much easier. I love audio, but I am being dragged into video. Video is a great thing.

I don’t mind doing video. Unfortunately, I’m trying to interview people that travel for work. The scheduling has been difficult.

Maybe you have to start doing it where you’re like getting them when they’re traveling and getting them to turn their video on and give you a little video shot that you could use.

My first podcast ever was in May and same month I started podcasting.

Peter, one of the things I would recommend, Zoom is completely smartphone-friendly. I could log on and use the camera directly from my phone to communicate. I’ve had podcasters and guests come on who were an area with a webcam. All they did was put their ear buds in, turn their phone around and we had a conversation back and forth. I recorded it to my computer or in my Cloud and the audio is good. If it was windy, I want to go in some places not so windy and stuff like that. I would think with a travel thing, you might want to add video to it because if you’re standing outside of an airport or you’re at someplace that’s fancy like a hotel or monuments and things like that, like the Anthony Bourdain, the layover they would talk about.

Would you like to do a Hong Kong piece next?

No.

PPM 1 | Mastermind Kickoff

Mastermind Kickoff: If you use for videos and share it through Facebook, LinkedIn, YouTube, or Vimeo, you can add a lot more to your audience.

 

Do you want to interview her?

I’d love to interview her.

When I’m in Hong Kong, I’ll record something for you and then we can talk about it after, but I’ll give you a video that you can at least use.

That would be awesome. I’m still trying to figure out. I can’t figure out why the camera on my laptop isn’t working.

Thinking about that, you asked about Metatags? Do you mean in the MP3 files themselves?

Yes.

ID3 tags is what you’re talking about then.

My daughter has created her own music and I’ve been using it as the intro music. The ID tag is for her and not my podcast. When I found out about the ID tags, I went back and read it on my ID tags, but then it took away all my views and downloads from the first eight or twelve because I’ve renamed it when I changed the ID tags.

You’ve made what I would call a rookie error.

Yes, I’ve made several.

You have to take a little bit of action and play around with things to get better at it. Click To Tweet

Creating a whole new podcast instead of updating the MP3 file to the original podcast post, which would have preserved all of the information downloads. ID3 tags, they are important. We put them in all of our podcasts. Certain keywords that are used for search on many of the podcast platforms. That’s the limit of them though. It’s going to be helpful on iTunes and Stitcher and Google podcasts and things like that where they will their search criteria, the people are typing in that they want to listen to a podcast about travel shows. I would think every one of your episodes should have certain base keywords that is going to cast a wide net for people searching on the podcast platforms and that’s how they’re used. Having some in there for your daughter, for the music is great too, but that’s probably going to serve her a lot more than it will serve you.

That’s what happened. I didn’t even know about ID tags. All of a sudden, I was about six or seven episodes in and I started doing research on it. I went back to all my episodes and changed them all to get her name off of it because she doesn’t care. She just does music for fun. I changed them all to my Travelwings Podcast and all of a sudden, all my data went. I was like, “No.” All my downloads disappeared.

That probably wasn’t because of those tags. It was probably because of how you re-uploaded that MP3 file. It was probably that process, depending on how you’re hosting your podcast or where you’re hosting your podcast. That maybe is a technical rabbit hole we’ll need to go down at some point. That’s probably why it was. There should be a way, no matter where you’re hosting where you can replace the source MP3 file and leave everything else. In some systems, you have to name the MP3 file exactly the same. If you gave it a different name, that can do it.

It’s a passion project. I’m getting through it. I’m also very fortunate enough, I won the Lewis Howes Podcast to be on his podcast. I was thinking when I go beyond his podcast, I was going to talk to his audio people and his video people to see how he does, but this is even better to be honest with you.

That’s what we hope. We hope this will be very useful and helpful to all of us. It’s going to be an interesting journey because sometimes there are going to be people that are brand new that have burning questions that some of us have heard or dealt with before and that’s not going to help some of us. Others will be more advanced questions. Hopefully, there will be enough for everybody. I want to try to make sure we do that every Mastermind call that we are able to do that.

You do have an issue that’s common and we should mention it because I’m having the same issue. I’m starting a brand-new podcast with a new cohost that’s not Tom. She’s in New York and I’m here. It’s like us finding time to cohost record together was a challenge. We had to think creatively as to how are we going to make sure we can get out enough content every month and this doesn’t hold us back. We came up with a strategy where I interview and do a podcast a month, which I do typically my recordings in one single day. That’s how I like to do them. I make my guests record in one particular day of the month. She’s going to record whenever she wants to, but she’s going to get her four recordings done over the month. Then we’re going to get together and we’re going to do a two-hour session a month where we’ve listened to each other’s shows like a conversation about what we each learned and those will be its pop out quizzes. We’ll be able to knock out another four episodes. We’ll be able to do three a week and we’ll be able to do that without it consuming all of our time or trying to figure out how to coordinate our schedules and that’s challenging.

As you get bigger and as your show grows with its cache, then you can command and tell people you have to record on these days. These are the days I’m available and if you can’t do November, then you’ll do it December. It’ll be fine. I’ve never had anyone choose to not record because they couldn’t find the time. It was a matter of maybe I’ll get you in two months. It takes time because I try to consolidate and say these are my slots that are available, they work with that and it is a challenge when you have big time zones though. That’s the bigger challenge. I’ve had to be a little bit more flexible. I’ve had to be a little bit more flexible in saying, “I am on those days that I record going to allow myself to go deeper into the evening or earlier in the morning than I normally like just to accommodate the time zones now that I have this different type of show.”

I haven’t done a podcast by myself. It’s always been me calling people. My difficulty has been the audio quality I haven’t been happy with because I’m doing it through the phone. They’re on their phone. My first podcast I had to completely redo because he wasn’t in a Wi-Fi zone and it kept cutting out. We literally had to completely rerecord.

I highly recommend you use something better than a phone, a laptop with either Zoom or even if you have to call somebody because they’re low tech, tech averse or whatever or old school. They’re like, “I’ll be interviewed but you need to call me on the phone.” I would still use the laptop and use something like Skype where you can call a landline and all they have to do is answer and talk. I know you can call in from a phone to Zoom. That’s true but you got to use a pin. I’ve experienced some people that can’t handle that. Call them through Skype. There are tools you can record through Skype and it’ll be better quality at least on your end and perhaps for the whole interview to record that way. A little tip on that.

If you send us an email, Peter, and Scott has our information so anyone can have it.

PPM 1 | Mastermind Kickoff

Mastermind Kickoff: You drive listeners to your show because of the guests on your show and vice versa, you’re a guest on their show.

 

I’ll make sure to get it out to you.

We have on our Podetize platform some tech videos that might be useful to you, Peter. Particularly one on how to use Zoom and how you do Skype like Tom is referring to. There are two there. Trying to do that so that there’s a lot less tech for you in the process, that’s why a lot of people prefer to use Zoom because when we’re here recording right now, it’s recording our audio here. It’s recording Scott’s audio there, your audio, where it is and there are all these separated tracks, which make it easier if you do use an audio editor. The combined track is already all synched up and ready for you and it’s easy.

When you record on Zoom, are you able to strip out the audio and download?

It saves an audio file without the video and the video with the audio and on each audio track separately if you set it up properly. It’s a one-time thing. It’s a great modern tool. In fact, I’d say the majority of the people we work with in podcasting are using Zoom, even though there are other software that record a higher quality audio. If your audio quality is paramount, then there are other tools you can use either in combination with Zoom or instead of Zoom, but definitely Zoom is the most widely used as far as what we see now.

My last podcast that I put up was with a guy named Dennis Franks. He was in the movie, The Invincible, the Mark Wahlberg movie. He was one of the characters, one of the NFL players. He was asking me about Zoom in the podcast if I’d used it and all that, so it’s interesting timing.

It’s time to jump on that and make it easier on yourself. I mentioned to some people that we have a lot of people who straight do Facebook Live. You download it and it’s not hard to strip your audio off of that. There’s a whole bunch of tools. All you do is drop them in and the audio file separates. Those tools are usually free. It’s not hard to be able to do those things without a lot of technology.

You make it sound so simple. I’m going to feel stupid asking them.

Don’t feel that way because I felt the same way to begin with, Peter. You don’t know what you don’t know. You had to take a little bit of action and play around with it and get better at it. It sounds more difficult. I’ve never stripped down an audio file. I sent it to those guys over there, but I do a mixture of Zoom. I use Facebook Live all the time through BeLive.tv. It records it and if I have to, I can get on Skype. It’s pretty relatively easy to use. You just got to play around with it. I’ll be glad to jump on it and play around with it. I had Tom and Tracy for National International Podcast Day. We were doing that back and forth.

Scott and I used to do the separate event. We joined into together at the end. I was recording for like twelve and a half hours straight, 30-minute interviews. I had 25 guests that whole day for International Podcast Day and we’re turning that into its own series, which is going to be on the Podcast Peeps website. Those are coming.

With seventeen episodes in five months of experience of podcast, if you were me going on the Lewis House Podcast, how would you best use that platform to obviously expand? How would you do it?

Never ever load a raw video and let it sit there. It's the worst thing you can do for your traffic. Click To Tweet

I would start using some video because Lewis is so big on Instagram. You’ve got to add video to that and then either live stream it to Facebook Live or something like that to help you leverage that aspect. If you just did audio on that, you’ll get some traffic outfit but if you use some videos, photos of the event and share it through Facebook and LinkedIn and YouTube as well or Vimeo, you can add a lot more to your audience. I had an idea. Why don’t we talk about case studies a little bit of using by itself and adding video? What do you think about that, Tom and Tracy?

It’s a great idea because there are a lot of people who have good back and forth between that and can see the difference between how many views you get, how many listens to you get.

I’m going to assume that I’ll be able to get the video and audio or whatever.

You’ll be able to share it.

He’s a real big and you’re not. You want to get the most out of it. If he’s on your show or if anybody is going to have a big guest on their show and we can talk about this in future masterminds and take deeper dives into how you might do this. I want to plant the seed. You got to make it easy for your guest to share it. You’ve got to incentivize them to share. You have to make them want to share it. How do you do that? There are lots of ways.

I write articles on famous people all the time and some of them are horrible. They’re the worst sharing stuff. It’s like every time somebody is like, “They are such a big name,” I go, “They will be the lowest read article.” If I write about some small entrepreneur, they’re going to be so active and so happy I wrote about them that they’re going to push it out and do a great job of it. I have some tips that I use. We make sure that we do it is that you clearly want to make sure that you embed some image, whether it’s a graphic that you create yourself that says, “Hear me on the Lewis Howes show.” You could put a quote of something you say or something he said that fits your business travel information.

You put that image on your media page or right on your home page and make sure you put a direct link to wherever that podcast resides on his site, not the homepage, but to where the podcast resides on his site or the video resides. That is going to give your site some power. That’s the first thing you do. The second thing you do is you share everything he sends you or every link that he has. If he’s got a video on YouTube, you share a video on YouTube. If he gives you the podcast audio, you share the audio. If it gives you a graphic image, you share the graphic. If he doesn’t, you make a graphic and you share it. Always be sending traffic to him for that particular case on Facebook and Instagram or wherever you do your social, do it from there. When you do that and you’re giving back to him, he’s going to then promote you the next time you share something. His team will recognize the value you added to him.

The Law of Reciprocity does work and in this industry, we’re all in with podcast. The more you will do for someone, they will do for you. We can all help each other. That’s what I hope becomes indicative of this mastermind.

Some people, I was super excited that they were going to be on. I’m overly excited and then they’re half the downloads of the other ones because they didn’t self-promote it. They said, “Go to this page and check it out.” Whereas a guy that wrote a book, he promoted it several times and he’s my second highest download.

The books, the authors and the speakers, they know that. The third thing, if you want to put a little money behind it, if you do something like audio grams. You can do these little things where you can take a clip from it of where he’s talking and you are talking and you say, “Hear me on the Lewis Howes show.” There’s the little audiogram that you can see like the audio file tracking, the WAV file and it’s not long. You take that and you put it on your Facebook and then a week or two later, do an ad for it.

PPM 1 | Mastermind Kickoff

Mastermind Kickoff: For business-related podcasts, your guests should sound their best always. Remove any uhms and ahhs or awkward pauses.

 

Do an ad for it, but don’t boost it.

When someone has done that for my articles, it has done tremendously well at boosting views on my article. When somebody else is sharing it for you or advertising for you in a way, you’re not advertising it on your home page, you’re advertising it on his side. There’s something about that that Facebook gives higher value to. You end up with better circulation and it has a direct back where people are like, “He must be valuable,” and they start connecting with you. It adds value back to you.

You’re twisting my brain right now.

Peter, thank you.

We appreciate it.

Thank you, guys.

If it’s a travel thing, he should have every one of his guests do a picture of somewhere that they’re at and then send them the photo, take his logo, slap at the bottom corner. It goes back to Google and uploads that photo in that specific area and names at that area. It will pop up if anybody is searching online like a Yelp thing.

That is cool.

We will take one more hot seat.

Anna is volunteering. Where are you?

A lot of people fail to understand that there are a lot of great places to find information. Click To Tweet

I’m in North of Seattle.

What’s your challenge?

I started at the beginning of July, so it’s getting the podcast out there. I’m still getting the same listeners, which is good but I would like to expand.

What’s your podcast, Anna?

It’s called the Spirituality of Strength Training.

Is it a solo show or you were talking about things? Do you bring in guests on or is it both?

It’s the hybrid of both. I started off with two guests a month and then me doing short and sweet episodes. I’ve had all guests, which was a lot more work than I realized, which has been fun. I like that. Two things, how do I limit the work with having more guests on but still be consistent? I upload every Sunday.

You do one episode a week every Sunday?

Yes.

She needs to take the work out of everything, which is great and a common issue. If you haven’t already, a lot of it can be done through setting up systems. You got to put some time in to set up some systems to make your guests do more work for you. Meaning you have a booking calendar link. We use schedule once. There’s a lot you can use, but where you set up a booking calendar link for them to book on your calendar. Before they can book, they have to fill out some fields, their name, social media channels, provide their bio, upload their headshot, providing you all the material you need so you don’t have to go hunt for it. You are going to be looking for that information for your show notes page on your website or promote it online or whatever. That’s one example that we have done. That works very well because I even pull it up on my calendar and there’s the bio and information they’ve written on themselves. I have that up on my computer when I’m interviewing the guest. I have that information handy or even when I’m recording a little intro about my guest, I have that right there. It makes it easy for me. What else would you suggest?

PPM 1 | Mastermind Kickoff

When you see other people doing video, you can do that. It’s not that hard.

 

That’s one of the things and then limiting your calendar is the next thing. When you set up a calendar that’s for it like I’m doing a new podcast as I mentioned and I created a Gmail just for that podcast because we have a new website and we’re going to have new social channels for it. It’s TheNewTrustEconomy@Gmail.com. I have a calendar that’s for that, but I’ve only allowed a couple of days over the course of a month that anyone’s allowed to book on. That’s it. It has four hours total of time someone can book. I happen to spread them out over a couple of days to give people choices because I’m doing a lot of traveling and I want to book some episodes and a get a bunch in. Normally, I’d end up with one day a month they were allowed to record on. That also limits it. You’re going to sit down, you’re going to focus and you’re going to record for four hours in a day and do all the episodes and everything you’re going to do. I always make it an hour even if I only planned to record for half an hour because it gives you another buffer time. They upload the episode. Make sure you’ve processed it and do whatever you might need to do on your end as well.

I do batch interviews and I find that I can only do about three and then I’m mentally spent.

It happens. I batch do this as well, so I’ll do six Inc. articles a month and there’s always an interview and I’ll do them all in one day. I can’t even think anymore by the time I’m through my third or fourth at the same time because I’m also jumping subject matters. I’m not going to do more than two, but I’m going to allow myself two days a month and that’s it. Those are the two days I’m recording it. If anyone wants to be on my show, then that’s it.

How do you get people to ask to be on your show?

I don’t, I prefer to ask them. We have a form on our site but people who fill it out usually are spammers. It had to be people who are over promoting stuff like their books or their courses and they’re not going to be right for our show anyway. I go meet people and invite them myself or I invite people through LinkedIn all the time and they never refuse. I invite them that way. If I’m looking for someone of a certain profile, I invite them that way.

It’s good to know.

One of the things you might do too is going and find somebody in your niche. You’re reaching out to them or doing like a show swap where, “I’d like to be on your show, but I might be a fit for your show.” It goes across these leverages so you drive some listeners to your show because they are a guest on your show and vice versa. You’re a guest on their show. We’ve seen some peaks in our downloads of episodes where people or guests and they’re sharing it across the board. They are guest of mine and I was a guest on their show as well.

The other thing about guests is that if they’re not right, then don’t do it. You have to do two a month or three a month and do the rest.

Time is precious when you’re doing these things, but even after you do an interview, if it’s a bomb of an interview and this is not a fit for what you want to bring to your listeners or they have a different agenda and it wasn’t in the right spirit of things, dump it. You don’t have to publish it.

That happened to me. That’s one thing that we put in the disclaimer that when Tom was referring to the form that you fill out, it’s a form that says you’re giving us permission for anything you say because sometimes they’ll come back to you and go like, “I didn’t mean to say that you need to re-edit that and that costs money to re-edit stuff or time.” I’m like, “No, I’m sorry you. You agreed to it. It’s at my discretion.” If it’s reasonable and they sounded bad and I probably should have edited out, I would do it.

Sometimes we need to put ourselves in a world in which we can assess ourselves compared to others at this stage. Click To Tweet

Make sure you have the rights and the control to your show.

Put it in there that we have the right not to air it.

Are you doing video or just audio?

I have all the video. I haven’t uploaded to YouTube at all. I don’t know why.

How are you recording it?

Through Zoom.

Here’s a little trick that’s great with Zoom is you can hit the button to live stream it and share it to Facebook.

Do you have to have a different membership for that?

You do have to have a little bit better but even if you download the video, then you can re upload it to YouTube. What I like to do is I’ll share it. I can go back in and use a service called Repurpose.io. It will literally have all my videos. It will go and find the video I’ve done on Facebook and I click one button and put the show notes in the tags and it will go and do the upload to YouTube for me. I can do twenty or 40 at a time. It saves me a lot of time and editing that I don’t have to do. I can do it all at once.

That’s the biggest thing where I’m like, “I don’t even want to upload it because I already spent so much time at the computer already.”

This starts uploading it on the side. It’s like, “I said it to forget it.” Repurpose.io, it’s $20 a month.

In fact, you can set it so that it tags them all into private or unpublished yet. You could also then still go in and make them public. It uploads and they’re all waiting for you and ready, but then you have to go in on your Sunday, you turn it on and now it’s public.

One important thing about uploading to YouTube, don’t upload unfinished video because if you upload a video to it, it’s like I’ll get around editing the title and the tags and description later, that actually hurts you because the minute you upload a video to YouTube, it automatically goes out and try to find new traffic. It tries to find keywords. If you don’t have description on there, your title is not right, it doesn’t find you traffic. Upload it, but don’t publish it until you’re ready to make sure you get to right description in there. At least the right title and the right tags, but with Repurpose, you can setup all your tags and your title from one screen. Never ever upload a raw video and let it sit there. It’s the worst thing you can do for your traffic.

Thanks, guys.

Thanks, Anna. We appreciate it.

I might have some great guests for you so make sure you reach out.

Yes, I will. Thank you.

I’ve got a great guest for you as well. Thank you, Tracy, for your two guests you sent over to me. They’re awesome.

I’m glad you liked them.

We’ve got some comments.

Any video is editable once you download it from Zoom and put it on a video editing program, but not within Zoom.

I don’t want to make a plug for Podetize but I do want to mention that we have a system by which you can put your bumpers on without editing anything. It’s a customer service.

What are bumpers?

Bumpers are your intros and outros.

An introduction and a prerecorded exit or we also call it an outro to a show. It makes your show that much more professional. We highly recommend doing that. A lot of people even if they don’t care about editing an interview within the interview to remove awkward pauses and uhms and ahhs, let’s say, “I went live on Facebook with it anyway, why do I need to edit it to put it out as a podcast?” If that’s you and you’re okay with that, you may though still want to frame it with an intro and an outro. Where our system goes, you can have a pre-recorded outro, upload it once to your account and then you upload your audio that was recorded live. If you did it as a video, we could strip the audio off, get it to an MP3 format and upload that. Click a box on our hosting platform that says, “Add the bumpers to it.” It will add it and then publish it to iTunes and everywhere else. You don’t even need to edit. That doesn’t work for everybody. For a business-related podcast, I would never do that. I want my guests to sound their best always. I want to make sure I sound my best, remove any uhms and ahhs, awkward pauses or Tracy hitting the microphone because she talks with her hands. We want a professionally edited podcast and we spend that kind of money. If you don’t have an outro and you don’t need one, you don’t have to do that. We tend to put an intro and outro.

I wanted people to be aware that if you’re paying for hosting, and our hosting package can let you do it too, it’s there.

There are no right or wrong terms for what to call them, intros, outros, bumpers, trailer or theme.

Peter is mentioning that he hasn’t done outros, but he’s done intros before. The reason I like the outros is because sometimes I get busy and because we’re doing interviews and I do a lot of Zooms, but I also have one podcasts where I have a bunch of experts. They’re doing all the recording work for me. All I have to do is slap the bumpers on it. I do an outro, which says, “Thank you for listening to Product Launch Hazzards. You can find us on this website and find us on social media, @HazzDesign.” That’s in my outro. I never to have to make sure that they said it properly or that I remember to say it if I’m rushed at the end of a call or the interview has to end quickly. I drop the bumper on it. I don’t have to then go back and record something separate and then add it on later. It’s always consistent. I use our voice-over now. Originally we did it, but I do use our voice-over now because it sounds more professional. For my people who listen again and again, my binge listeners, they can skip it. They’re like, “No, I don’t need to listen this. I heard this. I know exactly how to find them.”

If you have a guest on that had something that you don’t agree, it’s a controversial thing, maybe you do an outro as your final thought, your Jerry Springer final thought of the episode.

We do that on almost all of our podcasts if we have a guest. We record the interview of the guest then after that interview with the knowledge of what happened and the experience of it, we then record an intro to introduce our guests that gets put at the front and we record our final thoughts, our conclusions, what we thought of the interview and highlight a few important things. We put the outro bumper on, but you can do that in an outro like you’re saying.

Peter asks, “Can I ask Lewis for the usage rights for our podcast and add bumpers to it?”

He won’t let you. I doubt it. If they’re not blogging, if there is no blog, that would be great to ask for the opportunity to write rather than a transcription-style blog because it’s weird when you don’t have that. You can share your audio file, you can do it, but you have to lean back to its original. To do a copywritten article, you can have a copywriter come and take the content that was there and write a 600, 800-word blog that you can blog or you can put on your site, embed the video or the original file. You can use that on your site as the lead generator.

One other thing, he’s probably not going to give you the rights to put bumpers on his show, but you can ask permission if he probably will give it for you to rebroadcast his show. You might hang on to that and as you get to be featured on a dozen podcasts or Scott is going on twenty other podcasts, you could put out a podcast feed that’s a separate feed of all the show you’ve been on. Another way to promote yourself and it’s not your podcast, but it’s you and other people’s podcasts. That’s another tool you can use.

That reminds of one more thing. If you go to my LinkedIn profile, it’s Tracy Leigh Hazzard. If you go and find me or if you go to my profile page, pretty much when you hit that longer description about me, you’ll see that there are little videos there. Those are audio clips with quotes that are from podcasts that I was on. I did get permission to repurpose those, but I didn’t need to because the clips are so short. I did get permission from all of the hosts to do that. I created it so you can see the quote of what they’re saying, but there’s an audio track there. I created a short little video and I got permission from every one of those hosts to let me do that. It’s like a testimonial right there because it happens to be how they introduce me not what I said on the show. That’s also another way to get a little more boost for yourself.

I’m going to send a Google doc out to those that registered and attended with their name and what I asked them is put their podcast link. It will be a live link we can all go back and share and leave reviews and listen to everybody’s podcast. How does that sound?

Subscribe for everybody. We can help boost each other.

We can help each other. That’s I’m sure every new podcaster can use.

If we agree with us, subscribe, add comments and share. Any final thoughts, guys?

I want to say this first meeting is fantastic. There have been a lot of great questions. A lot of awesome tech tips that you guys have thrown out. For those people jumped on the hot seat, they should have some more episodes coming out. This has been great.

I had a lot of fun too.

It’s the beginning of a great experience. I look forward to having a lot more fun with all of you and helping us each push our podcasts forward and helping each other out.

I hope some of you stick around and become involved and we go decide to have some fun some place because I would like to do that.

We’ve talked about how do we want to do this and we want to make this available to a lot of people. We know people have different budgets, different things they are working for their podcasts out there. What we decided is to help build the audience, build up the content we are providing is doing these, webinars, Zooms, every two weeks to provide some great content for you. Start the first of the year, we’re probably going to turn into a membership kind of mastermind.

It’s a paid experience because we want people who are serious. If you’re serious, you’d be willing to pay a little something.

We don’t want it to be out like out there. That’s the one thing that I felt strongly. Many of these masterminds are so overpriced for what they’re doing. We want this to be reasonable, but we want you to have skin in the game. You can fill up and participate.

Having three or four in-person through meetings. One in the West Coast, one here in Austin, one in the East Coast and rotate around. Put a price on there for that, it’s affordable for most people. We can see everybody had said, “I’ve never been on a mastermind call.” You can see the momentum and the grace that comes from being able to ask question and be able to talk about it face-to-face.

There’s a lot of momentum and a lot of synergy that comes out of things like this and it’s very organic. We’re talking about growing passion projects. You have one person on there and you link up with somebody else and realize you have a common thread that binds you together. It’s cool to see how people will take one idea then it becomes two or three. You’ve got a couple of different things going on at one time. One thing I want to add to the common of the financial aspect is it’s not accessibility on the financial level, it’s accessibility on the time level too. Most of us can agree that the thing we are short on is time, whether it’s our families or our work or our passions or whatever. When we do have get-togethers, we want to make them where it’s valuable. It’s special and it’s an experience. I know in our own masterminds, we have a lot of fun and there’s a lot of networking. There’s a lot of people growing and getting out of their comfort zone.

To Peter who hasn’t done the video yet and I didn’t like doing video either, that’s gotten easier. On my end it’s always, but for people like Peter when you see other people doing video, you are like, “I can do that. It’s not that hard.” Even if you’re just by yourself with your cellphone and your Zoom isn’t working and nothing else is working on your laptop because your webcam went out. You can jump on Facebook and do your own live. You learn a lot from each other.

You are the genius travel person. You always find the coolest hotels and the most fun. I’m so proud that you’re on our team to help us plan a cool live event.

Stephanie is on LinkedIn. You can find her at Stephanie Goodman or drop me an email and I’ll put you in touch. Thank you for everybody that shared, pick up the hot seat and provided content and comments. We totally love that. That’s the only way that we all go together is by being vulnerable and sharing what our biggest gaps are so that we can overcome it because a stronger podcast is a stronger entrepreneur.

Thank you, everyone.

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